Welcome in, today is Tuesday, September twenty-second, and we begin with a change at the top of Olaplex, reported by Cosmetics Business. Cosmetics Business reports that Olaplex has named Christoph Kaul chief executive, succeeding Amanda Baldwin, who had led the professional haircare brand since twenty twenty-three. Per that account, Kaul's remit is innovation. He arrives from Henkel, where he spent more than thirteen years, most recently as regional head of strategy and transformation in the United States, and before that spent more than five years at L'Oreal. Henkel acquired Olaplex in a one point four billion dollar deal in March, which makes this the first chief executive named under that ownership and the clearest signal yet of how the brand will be run. The same reporting notes sales have struggled amid growing competition in science-led hair and scalp care. In a LinkedIn post cited by that reporting, Kaul said he was honoured to build on the foundation Baldwin created. Industry reaction places the change inside a wider run of senior beauty leadership turnover this year, with a recurring read that elevating a long-tenured executive from the acquiring parent points toward integration and operating discipline more than standalone brand-building. Also today, Dermatica is closing its United States business for good. Cosmetics Business reports the UK-based personalised skin care brand will cease US operations permanently on the sixteenth of December, after entering the market in twenty twenty. Per that reporting, the brand told customers in an Instagram update that its range stays on its US site until then while stocks last, may still be available on Amazon, and that it has stopped accepting new US subscribers. A spokesperson told the outlet the decision followed careful consideration. Founded in twenty eighteen, Dermatica sells tailored treatment plans for acne, ageing, pigmentation and rosacea. The read-through for anyone modelling a transatlantic move is how far a UK prescription-led direct-to-consumer model travels. Five years in, and this exit is permanent rather than a pause. Separately, Ulta Beauty is pushing further into wellness. Glossy reports the retailer is launching Midi Health, the women's telehealth company, which aims to move past its foundations in menopause care by bringing GLP-1 and cortisol supplements to a retailer that has been steadily growing its wellness assortment. Where the shelf stops being topical is now a live question for any ingestibles brand pitching mass prestige. Industry reaction leans favorable and reads the move less as a wellness line extension than as a bet on midlife women as a commercial segment, with some placing it alongside other beauty brands redirecting attention from younger shoppers toward older ones. In fragrance, Interparfums and Marquee Brands have extended their exclusive worldwide licence for Roberto Cavalli and Just Cavalli scents by twenty years, running through the thirty-first of December twenty forty-six, according to Cosmetics Business. That term runs well past the renewal cycles common in designer fragrance, fixing the rights in a category where they often change hands. Per that reporting, chairman and chief executive Jean Madar said Cavalli has become one of the fastest-growing brands in the portfolio since joining in twenty twenty-three, gaining shelf space in key markets. The licences stay with Interparfums Italia, the wholly owned Italian subsidiary based in Florence. Some in the trade read the length, rather than the brand, as the real signal, an asset-light licensor trading duration for predictability. Now, a few more headlines moving the trade today. Premium Beauty News reports, as industry buzz, that Nuxe has appointed Christine Delfaut-Sara as chief executive, succeeding Muriel Koch from the first of October. Following our earlier report on rhode's Sephora rollout, the brand says two Peptide Lip Tints and a Sephora-exclusive Baby Bubble Bag arrive across Europe and the UK on the thirtieth. Per Premium Beauty News, Unilever is investing heavily in artificial intelligence across its Beauty and Wellbeing unit, which generated twelve point eight billion euros in twenty twenty-five. Tommy Hilfiger is launching Freedom, its first prestige women's fragrance in more than a decade, fronted by Camila Cabello and made with new licensee Give Back Beauty, per Cosmetics Business and WWD Beauty. One last headline. Cosmetics Business reports Belle Brands, owner of KVD Beauty and JVN Hair, has acquired biotech hair brand Vegamour, founded in twenty sixteen by Daniel Hodgdon.