Beauty In Five

The daily five-minute brief on the beauty business.

Daily brief · 5 min
0:00 / 4:33

The day's stories

01

L'Oréal reports 6.9% like-for-like growth to September

The group reports nine-month sales of 35.33 billion euros, the pace benchmark rivals now get measured against.

L'Oréal reports sales of 35.33 billion euros for the nine months to 30 September 2026, up 6.9 percent like-for-like and 7.7 percent as reported. The company says adjusted like-for-like growth of 6.9 percent is significantly ahead of the global beauty market — a comparison it makes itself, not an independent reading. Coverage of the release ran via FinanzNachrichten.de, Glossy and Investing.com.

02

Jefferies tracker: China online beauty sales fell 6% in September

A 6 percent year-on-year contraction across multinational brands, per Jefferies, sits behind much of the sector's stated growth outlook.

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China's online beauty market contracted 6 percent year on year in September 2026, according to Jefferies' China online beauty tracker as reported by Global Cosmetics News. The tracker reports widespread sales declines among multinational cosmetics companies rather than weakness confined to one portfolio. Global teams will weigh that reading against their own third-quarter numbers, given how much of the stated growth outlook rests on China online.

03

P&G raises forecasts, citing beauty among growth drivers

Beauty carrying growth inside a mass household-goods portfolio is a read on whether premium personal care holds while consumers trade down.

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Procter & Gamble shares rose on Thursday 22 October after the group reported broad-based sales growth and raised its forecasts, per Premium Beauty News. The company reports that growth came despite inflation pressure on consumers of its household goods. Beauty's contribution inside a mass portfolio is the signal to watch for premium personal care demand, though the read rests on the company's own reporting.

04

Puig posts record third quarter on makeup and fragrance

Net revenue of 1.39 billion euros, up 5.6 percent like-for-like, gives brand teams a fresh data point on premium demand.

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Puig reports record third-quarter 2026 sales, with net revenue of 1.39 billion euros (1.12 billion dollars), up 5.6 percent like-for-like and 7.2 percent at reported exchange rates. The Spanish group attributes the quarter to growth in makeup and fragrance. Reported by Premium Beauty News, Cosmetics Business and Global Cosmetics News, the figures give brand and retail teams a reading on whether premium fragrance and colour cosmetics are still carrying growth.

Also moving today

  • Nivea Sun gears up to become Official Sun Protection of the Tour de France Cosmetics Business
  • Russian Attack Damages Ukrainian Personal Care Manufacturer 2K, Halting Production Global Cosmetics News
  • Unilever Sells Welly Bandage Brand to Forward Consumer Partners Global Cosmetics News
  • Very Great Enters Beauty With Haeze, a New Fragrance Brand WWD Beauty
Read the transcript
Welcome back, today is Friday, October twenty-third, and we begin with L'Oréal's nine-month sales, per the company's own statement. L'Oréal reported nine-month sales of thirty-five point three three billion euros, up six point nine percent like-for-like and seven point seven percent reported. Third-quarter adjusted like-for-like growth came in at seven point seven percent, ahead of a Visible Alpha consensus of five point nine percent, per Reuters. That same reporting puts the quarter's strength in luxury fragrance, skincare and hair, with China and emerging markets contributing. The company says the global beauty market grew about five percent in the quarter, a comparison it draws itself, and that gap is the pace benchmark every rival gets measured against this season. Per L'Oréal's own release, Professional Products grew above twelve percent and Dermatological Beauty close to twelve, Luxe close to six, Consumer Products just over four. South Asia, the Pacific, the Middle East and Africa led the regions near twenty percent. Latin America was the only region to decline, weighed down by Mexico. Gross margin held at seventy-four point four percent, per Investing.com's account of the call. Industry reaction splits rather than aligns. Some in the trade read the nine-month framing as smoothing a softer third-quarter exit rate, and a recurring thread is how much of the growth leans on a few divisions and one region. Separately, China's online beauty market contracted six percent year on year in September, with multinational brands reporting widespread declines, according to Global Cosmetics News citing Jefferies' China online beauty tracker. That is a channel-level number rather than one portfolio's, which is why it sits awkwardly beside the China recovery language running through this quarter's results. Reaction in the trade leans toward reading it as a split rather than a uniform slump: some practitioners point to efficacy-led and value-priced labels still growing online while heritage prestige names fall. Also today, Procter and Gamble raised its forecasts after reporting broad-based sales growth, with beauty driving the quarter, according to Premium Beauty News reporting with AFP. The same account says the shares rose on Thursday, and frames the growth as holding up despite worsening inflation pressure on household-goods consumers. No division-level figures were given in that report. The read-through is narrower than the headline: premium personal care holding its own inside a mass portfolio is the cleanest signal yet on whether shoppers trading down on detergent still pay up on skin and hair. Among marketing-side observers, a recurring theme is less the earnings beat than the agency model, with some reading large-advertiser moves toward modular rosters as further evidence the single full-service relationship is losing favour. Puig posted record third-quarter net revenue of one point three nine billion euros, up five point six percent like-for-like and seven point two percent reported, according to Premium Beauty News. Make-up, niche fragrance and Asia-Pacific drove the quarter, per that reporting, and Cosmetics Business reports every division and region grew, with double-digit increases in niche fragrance, dermocosmetics, make-up and Asia-Pacific. Set against the two sets of results already on the desk today, that is a third data point that premium fragrance and colour cosmetics are still carrying growth. Industry reaction leans toward a split inside skincare, with commentary treating clinically positioned lines as the engine while premium skincare stays soft. A contrarian thread notes clinical-ingredient credibility is also being won at mass and K-beauty price points. Now, a few more headlines moving the trade today. Nivea Sun will become official sun protection of the Tour de France under a five-year deal starting March twenty twenty-seven, across twenty European countries, per Cosmetics Business. Ukrainian-German manufacturer 2K has temporarily suspended production after a Russian attack on its Khmelnytskyi plant on October nineteenth, according to Global Cosmetics News. Unilever has agreed to sell its Welly first-aid brand to Forward Consumer Partners, which the company frames as streamlining toward core beauty, personal care and household categories, per the same outlet. And finally, brand group Very Great is entering beauty with Haeze, a fragrance line codeveloped with Target, launching exclusively there on November first with five layerable scents, per WWD.