Welcome in, today is Thursday, October first, and we begin with WWD Beauty's exclusive on Rhode's expansion into continental Europe. Rhode is on sale at Sephora across continental Europe. Per WWD Beauty and the company's own announcement, the e.l.f. Beauty-owned brand went live Wednesday in nineteen new countries and more than five hundred Sephora doors, from France and Germany to Poland, Serbia and Turkey. Until now, European shoppers could only buy through the brand's own site. Nineteen markets and more than five hundred doors opening at once moves the brand into physical retail across continental Europe in a single step. That same material dates the move a year after e.l.f. bought Rhode for one billion dollars, and builds on the twenty twenty-five rollout in the United States, Canada and the United Kingdom. Sephora will carry core skin care and hybrid makeup, with select stores rebuilt around the brand, including a takeover of its Champs-Elysees flagship in Paris. Industry reaction leans toward reading the retail entry as pulling volume away from the brand's own channel, alongside a recurring thread about resale activity on region-exclusive launch items. Procter and Gamble has withdrawn advertising claims for its Braun Skin i-Expert hair removal device. Cosmetics Business reports Italy's competition authority, the AGCM, accepted commitments from the company after investigating ads promising users would be hair-free for two years. Per that reporting, P and G agreed to strip the claims from all product advertising and to use wording that makes no reference to how long results take or how long they last. The same account says it also extended its hundred-day money-back guarantee to the thirty-first of December this year, from the thirtieth of June. Global Cosmetics News reports the case is now closed. For anyone advertising beauty devices into the EU, that resets where the substantiation line sits on durability claims. Separately, The Outset has ceased trading. Cosmetics Business reports the skin care brand co-founded by Scarlett Johansson and the entrepreneur Kate Foster Lengyel in March twenty twenty-two told customers on its website it is winding down operations, and gave no reason. Per that account, online shopping has ended, though existing orders will still be processed. Four years from launch to wind-down marks the cost side of the founder-led model. Industry reaction largely reads the closure as another data point in celebrity-founded brands exiting a crowded skin care market, with some pointing to thin awareness and divided founder attention, though that remains speculation with no reason disclosed. Also today, Borletti Group is taking over the Italian beauty retailer Pinalli. WWD Beauty reports the chain counts more than one hundred stores and a growing private label, and turned over around two hundred million euros last year. Brands selling into Italy now negotiate placement with an institutionally owned buyer that is building private label on the same shelves. Now, a few more headlines moving the trade today. Following our earlier report on the Sephora and Marks and Spencer partnership, WWD Beauty has an interview with Sephora Europe and Middle East president Catherine Spindler setting out the thinking behind the United Kingdom build-out. Jo Malone London is launching a limited range at Space NK, per Cosmetics Business, which the Estee Lauder-owned brand says complements its existing footprint and sets up longer-term growth. WWD Beauty reports on a new study from the field-sales firm Beauty Barrage, mapping the biggest pain points and opportunities across the shopper journey at retail. Kiehl's is bringing a thirteen-hundred-square-foot European flagship to London's Carnaby Street, per WWD Beauty, pairing its apothecary heritage with a content studio, a brew bar and in-store skin analysis. And finally, Dubai gets its first niche perfumery fair. Per WWD Beauty, Messe Frankfurt Middle East opens Notes Dubai, a sister event to Notes Shanghai, at the Dubai Mall Exhibition Centre in January.