Beauty In Five

The daily five-minute brief on the beauty business.

Daily brief · 5 min
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The day's stories

01

Nutrire Makes Retail Debut Exclusively With Ulta Beauty

The scalp-care brand announced a nationwide launch with Ulta, its first retail distribution outside professional channels.

Nutrire announced its retail debut through an exclusive nationwide launch with Ulta Beauty, according to a company statement issued in Chicago and carried by CNHI News. The brand describes its haircare as scalp-first and rooted in clinical science and professional expertise, and says it is expanding as demand for hair wellness accelerates. Coverage of the launch also appeared in Glossy. The move takes a professional-channel scalp brand into specialty-retail shelf space nationwide.

02

Natura Reports Brazil Pressure, Hispanic America Growth in 2Q26

Natura posted BRL 5.2 billion in second-quarter revenue, citing softness in Brazil while reporting 7.2% growth in Hispanic America.

via Natura
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Natura reported second-quarter revenue of BRL 5.2 billion, according to the company's results statement. Natura attributed pressure in Brazil to operational challenges, temporary tax effects and the macroeconomic environment, and said Hispanic America delivered accelerated growth of 7.2% alongside increased profitability. The figures are as reported by the company and have not been independently verified here. The split result offers a region-by-region read on direct-selling beauty performance.

03

Rare Beauty Launches Second Fragrance, Rare Beginnings

Selena Gomez's brand added a fruity-floral eau de parfum sold exclusively at Sephora, extending fragrance into a repeat category.

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Rare Beauty has launched Rare Beginnings, a fruity-floral eau de parfum, according to Cosmetics Business. The report says the scent is available exclusively at Sephora and follows the brand's first fragrance, Rare, which launched in July 2025. Cosmetics Business characterises the first launch as successful; the brand has not published sales figures. The release positions fragrance as a repeat category for the colour-cosmetics brand rather than a single extension.

04

DSM-Firmenich Agrees $33 Million Fragrance Antitrust Settlement

The supplier settled direct-purchaser claims alleging price fixing in fragrance ingredients, putting a figure on the sector's antitrust exposure.

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DSM-Firmenich has agreed to a US$33 million settlement with direct purchasers to resolve claims against the company in US litigation alleging price fixing in the fragrance ingredients market, according to Global Cosmetics News. The report indicates the claims are resolved without the company conceding the allegations. The allegations have not been tested in court. The settlement puts a number on fragrance-ingredient antitrust exposure for brands negotiating supplier contracts.

Also moving today

Read the transcript
Welcome in, today is Tuesday, August eleventh, and we begin with Nutrire's first move into retail, announced with Ulta Beauty. Nutrire is entering retail for the first time, and it is doing so nationally. The Chicago brand announced an exclusive partnership with Ulta Beauty on Monday, per its release carried by CNHI News. The full collection went live on Ulta dot com on August tenth, and it reaches roughly two hundred and fifty Ulta stores from August twenty-third. That same announcement places Nutrire in Sparked, the retailer's curated platform for emerging brands. The brand was incubated inside Tricoci Salon and Spa and built with estheticians, trichologists and hairstylists around a scalp-first system, a route from professional backbar to prestige shelf that hands haircare buyers a fresh comparison point for hair-wellness assortment. Glossy frames the launch as a trade-up test, pointing to a sixty-eight dollar scalp serum landing on a value-led floor. Industry reaction leans the same way, treating the price tier rather than the distribution win as the open question. Also today, Natura reported second-quarter revenue of five point two billion Brazilian reais, with consolidated EBITDA of six hundred and twenty million reais at a twelve percent margin. That comes from the company's own results summary, and the split inside it is the point: Brazil under pressure, Hispanic America growing. Natura attributes the Brazilian softness to operational challenges, temporary tax effects and the macroeconomic environment. The same summary puts Hispanic America's growth at seven point two percent, calls it accelerated, and reports higher profitability in those markets as well. For anyone reading direct selling region by region, that divergence is the figure to carry forward. We have the company's summary release so far, not a fuller account of the quarter. Separately, Rare Beauty has launched a second eau de parfum. Cosmetics Business reports that Rare Beginnings is a fruity-floral scent with twelve-hour wear, sold exclusively at Sephora, following Rare, the brand's first fragrance, from July twenty twenty-five. Per that reporting, it arrives alongside two fragrance layering balms, Fruity Pear and Sweet Marshmallow, and in a bottle developed with certified hand therapists and packaging engineers so it can be dispensed with the palm, four fingers or a single finger. A second scent inside about a year turns fragrance into a standing category for a brand built on colour cosmetics, rather than a one-off extension. Industry reaction leans toward reading the layering balms as the more telling move, a response to demand for personalisation, though some in the trade argue the celebrity story drives first trial while the juice decides repeat purchase. Staying with fragrance, DSM-Firmenich has agreed a thirty-three million dollar settlement with direct purchasers, resolving claims against the company in US litigation that alleges price fixing in the fragrance ingredients market. That is per Global Cosmetics News, and its summary is all we have seen. We do not have the court, the timing, or any statement on liability, so take the figure as the reported headline and nothing further. For brands sitting down with the fragrance houses, a settlement at that scale keeps supplier pricing practices on the table in the next contract round. Now, a few more headlines moving the trade today. Following our earlier report on Estée Lauder's Glimmer, Personal Care Insights argues both it and Puig are pressing ahead on fragrance separately, three months after their merger collapsed. WWD Beauty reports Partners Group is in exclusive talks for Aroma-Zone, with Eurazeo possibly selling its stake in the French natural beauty retailer, then reinvesting. Premium Beauty News reports LVMH lifted first-half revenue two percent on a comparable basis and Hermès more than six percent at constant currency, on US demand and a modest China recovery. And finally, Cosmetics Business reports Samantha Ravndahl's make-up brand Auric is closing, the company citing tariffs and production costs among the factors that made it increasingly unsuitable to continue operating.