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Welcome in, today is Thursday, September tenth, and we begin with Estée Lauder putting numbers behind its turnaround for investors, per Investing.com.
Estée Lauder set out that scorecard at the Barclays Global Consumer Conference, following our earlier report on its fiscal twenty twenty-seven guidance. Per Investing.com, fiscal twenty twenty-six closed with reported sales up five percent, organic sales up three percent, gross margin up one hundred fifty basis points, operating margin up three hundred twenty, and diluted earnings a share up sixty-six percent. That account has the company guiding fiscal twenty twenty-seven organic growth of three to five percent, with further operating margin expansion of one hundred fifty to two hundred thirty basis points. Chief Financial Officer Akhil Shrivastava said the full annualized benefit of the restructuring, which ended June thirtieth, will not arrive until twenty twenty-eight, a timeline suppliers and retail partners will be planning against. The same account puts six brands above a billion dollars in sales, with The Ordinary approaching that mark. Industry reaction leans toward treating the recovery as credible rather than a one-quarter surprise.
Also today, Japan will replace point-of-sale tax exemption with a refund model from November first, according to Global Cosmetics News. Under that reporting, international visitors pay the full price including consumption tax at the till, then claim the tax back afterwards. That changes the checkout mechanics behind one of travel retail's largest beauty markets. Practitioner reaction focuses less on the policy than on the till: some in the trade note shoppers would front the tax and wait weeks for a card refund, and that goods must still be in hand at departure, a read that would leave consumables and anything used during the trip outside the benefit. Some in the channel also place the change in a wider tourism-management context, alongside rising domestic prices and a weak yen.
Separately, Yatsen's second-quarter revenue rose five point one percent to one point one four billion renminbi, about one hundred sixty-eight million dollars, per Global Cosmetics News. Skincare did the work. That reporting puts skincare revenue up forty point four percent to eight hundred sixteen million renminbi, or seventy-one and a half percent of group revenue, led by clinical and premium brands. The distance between the group rate and the skincare rate is the number to carry into China mix planning. Reaction that engages with the figures reads the quarter as a repositioning toward premium, science-led skincare rather than broad-based growth, with colour cosmetics contracting.
In retail, e.l.f. Beauty's Naturium is entering Sephora Mexico exclusively and expanding across Sephora Canada, per company announcements carried by the Montreal Gazette and Financial Post. Canadian availability began September ninth, online and in Sephora Canada stores nationwide, while Mexico is a first entry for the brand, limited to Sephora Mexico stores and its site. That takes Naturium, acquired by e.l.f. in twenty twenty-three, to six regions globally, and it tests how far a US-built skincare brand travels on a single retail partnership rather than a market-by-market build. Sephora Mexico chief executive Mauricio Padilla said the brand combines innovation, clinical efficacy and an accessible approach to skincare. A Canadian creator campaign and a Toronto event on September twelfth support the launch.
Now, a few more headlines moving the trade today. Fortune reports Estée Lauder has named Brian Franz chief technology and transformation officer, an expanded remit covering AI and its Shopify and Accenture partnerships, following our earlier report on that Shopify migration. WWD Beauty argues travel retail is taking off again in Asia, and that read puts experiential retail as the channel's next growth driver for beauty. Kiko Milano has opened its first New York City store in a decade, positioning it against pop-up culture, with a Miami store to follow later this month, per Cosmetics Business. And finally, Pinterest's twenty twenty-six Men's Trend Report puts beard fade and fragrance wardrobe among top beauty search terms, with the platform's beauty lead framing grooming as multi-product routines, per Cosmetics Business.