Beauty In Five

The daily five-minute brief on the beauty business.

Daily brief · 5 min
0:00 / 4:59

The day's stories

01

Beiersdorf cuts sales guidance, adds €100m Nivea spend

Cosmetics Business reports the German beauty group lowered its sales outlook while committing a further €100m to Nivea activations — putting a price on re-accelerating a mass heritage brand.

Beiersdorf has cut its sales guidance, according to Cosmetics Business, with the company describing the Nivea turnaround as one that "remains too isolated" across its markets. The report says the group will invest an additional €100m in Nivea activations to stimulate the heritage brand's global growth. Per the outlet, the pairing of a lowered outlook with increased brand spend indicates the recovery is uneven by market. Beiersdorf has not detailed which markets are lagging in the material reported.

02

Amorepacific reports double-digit Q2 revenue and profit growth

Global Cosmetics News reports Amorepacific Group posted double-digit second-quarter gains, credited to the Americas, EMEA and Japan — a read on K-beauty's export runway beyond China.

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Amorepacific Group reported double-digit revenue and operating profit growth for the second quarter of 2026, according to Global Cosmetics News. The report attributes the result to strong domestic demand alongside accelerating international expansion across the Americas, EMEA and Japan. The regional mix, as described, points to export markets outside China carrying a larger share of the group's growth. Specific figures by region were not included in the summary reported.

03

Raia Drogasil to open Sephora-style beauty store in São Paulo

The Rio Times reports Brazil's largest pharmacy chain is opening a prestige beauty format in São Paulo, testing whether a 3,600-door drugstore footprint can carry more than mass shelf space.

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RD Saúde, the parent of Raia Drogasil, is opening a Sephora-style premium beauty store in São Paulo, according to The Rio Times. The report notes the company operates more than 3,600 pharmacies and posted gross revenue of R$47.6 billion — about US$9 billion — in 2025. Per the outlet, the move takes Brazil's largest pharmacy chain into prestige beauty retail rather than the mass assortment it stocks today. Opening timing and the store's brand line-up were not specified in the report.

Also moving today

  • Dossier names Stefano Curti Executive Chairman at ‘turning point’ for fragrance brand Cosmetics Business
  • LVMH Sells Patou Back to Beauty Entrepreneur Dilesh Mehta Global Cosmetics News
  • EXCLUSIVE: Bubble and E.l.f. Cosmetics Launch Limited-edition Hybrid Holy Grails Collection WWD Beauty
  • Well-funded innovators rush to define and lead the emerging ‘hair longevity’ category Glossy
  • EXCLUSIVE: Iris Ventures Invests in French Pharmacy Brand Krème, Which Targets Ultra-sensitive Skin WWD Beauty
Read the transcript
Welcome in, today is Tuesday, August fourth, and we begin with Beiersdorf, where Cosmetics Business reports a guidance cut arriving alongside fresh spending behind Nivea. Cosmetics Business reports Beiersdorf has cut its sales guidance for the current financial year. Organic sales at the consumer business division, and across the group, are now expected to decline in the low single digits. Previous guidance was flat to slightly growing. The same reporting puts a number on the fix. Another one hundred million euros goes into Nivea consumer-facing activation, opening a second phase of the brand's rebalancing programme, aimed at returning the heritage brand to growth within eighteen months. That spend reads straight through to margin. Per that account, consumer division EBIT margin is now guided to eleven percent, down from thirteen point six percent last year, and group margin to eleven point eight percent, down from fourteen. Guidance for the tesa division was left unchanged. In a market update, the company said the global skin care market has remained challenging, citing further impacts from the Middle East crisis on consumer sentiment, consumption and costs. It said its executive board resolved to launch the next phase to stimulate Nivea's growth momentum on a global scale, and it expects to stabilise margin and return to net sales growth in twenty twenty seven. Industry reaction leans toward reading the cut as macro rather than brand-specific, with recurring mentions of consumer softness, price pressure and regional trade disruption. Also today, a very different set of numbers out of Seoul. Global Cosmetics News reports Amorepacific Group lifted second-quarter revenue fourteen point six percent year on year, to one point two five trillion Korean won, with operating profit up fifty three point three percent to one hundred twenty two point eight billion won. That account credits strong domestic demand alongside accelerating international expansion across the Americas, EMEA and Japan. The shape of that is the part worth marking. Profit rising close to four times faster than the top line, on growth attributed to Western and Japanese markets, is a read on how far the K-beauty export runway now extends beyond its historic engine in China. Separately, to Brazil, where the question is whether a drugstore estate can carry prestige. The Rio Times reports RD Saúde, owner of the Raia and Drogasil pharmacy brands, opens a premium beauty concept store in São Paulo on Wednesday. Per that reporting, the site, called Raia Conceito, runs three hundred sixty four square metres, more than double a standard unit, with over sixty five percent of the floor given to beauty rather than medicine. It adds more than two thousand five hundred beauty products and fifty new brands, thirty three of them premium, spanning imported perfumery, dermocosmetics and Korean and Japanese skin care, staffed by about ten trained consultants and fitted with testing benches and a skin-diagnostic device. The same account says RD expects average basket two to three times a normal pharmacy, with beauty at roughly forty percent of store sales against about twenty four percent today. Executives compared the format to Boots and declined to frame it as an attack on Sephora. More concept stores are planned later this year. Now, a few more headlines moving the trade today. Cosmetics Business reports fragrance brand Dossier has named former Johnson and Johnson and Coty executive Stefano Curti executive chairman, leading its board following its acquisition by American Pacific Group. Global Cosmetics News reports LVMH has sold French fashion house Patou back to beauty entrepreneur Dilesh Mehta, reversing the majority stake it acquired in twenty eighteen. WWD reports Bubble and e.l.f. Cosmetics are launching a limited-edition trio, Hybrid Holy Grails, exclusive to Target, combining hero products from both brands in single bottles. Following our earlier report on K18's hair longevity serum, Glossy argues well-funded innovators are now racing to define the category itself, a shift that account says is still being drawn. And finally, WWD reports Iris Ventures has taken a minority stake in Krème, the organic French pharmacy brand using probiotics for ultra-sensitive skin.